We feed by calories, not by weight alone:
Each of our recipes naturally has a different energy density. Beef, for example, provides slightly more calories (energy) per 100 grams than our very lean chicken.
As precisely tailored to your dog as possible:
With conventional food, there are usually only standard sizes (e.g. always 400g or 800g across the board), which quickly leads to overfeeding or underfeeding. Our system instead calculates the most precise possible daily calorie requirement for your own dog, based on its age, weight and activity level. You enter this data when creating the meal plan.
The result in the bowl:
To hit this individual calorie requirement exactly every day, we adjust the gram weight (the weight of the pack) to match each recipe. If a meal is lower in calories, the portion in grams is slightly larger. If a meal is richer, the gram weight is adjusted slightly downward accordingly.
In short:
No matter which of our meals is on the menu today, you can be completely sure that your dog always gets exactly the amount of energy it needs for its ideal weight and a healthy everyday life. Neither too much nor too little!
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